Friso Kramer thinks in large numbers, in mass production. He was very curious, but he didn’t think of anything just because he liked it, there was always a good reason. he didn’t want to compromise. The more impossible the assignment, the better he liked it. “When someone comes up with a problem, it inspires me endlessly to come to a solution,” his own words.

Innovative architect, industrial designer, and urban planner Vico Magistretti was a driving force in Italian design from the 1960s onwards.